Storrington service station undergoes transformation to Nisa Local
Sales as well as shopper numbers have spiked at a forecourt store in West Sussex after a complete refurbishment programme was undertaken.
The community of Storrington has benefitted from the newly revamped local store offering a wider product range and fresh new look.
Power Service Station, operated by Nisa key account retailing group Pricewatch, underwent the transformation at the end of June, adopting a more contemporary look and relaunching under the Nisa Local banner.
The 2,500 sq. ft. store has been fitted out to the latest Nisa Local Evolution specification, with new interior and exterior signage, fittings and a fresh, clean look throughout.
Claire Partridge, Marketing Manager at Power Petroleum, said: “The main reason for the changes was to enable us to reap the benefits of trading under a nationally recognised name, allowing customers to shop with confidence, knowing they will be able to purchase quality products at reasonable prices.”
A more comprehensive chilled range has also been introduced, whilst other additions include a larger selection of beers and ales to offer more choice for shoppers.
And the improved food to go area now offers an extensive choice of drinks and snacks including Rollover hotdogs, Smokin’ Bean coffee, Moo Shakes, slushies, soft scoop ice cream and an increased range of pastries and bake-off breads.
To mark the store’s reopening, a fun day was held for the local community which saw the shop officially reopened by a member of the local council, followed by entertainment from a balloon artist and face painter, a raffle and games and food and drink giveaways from a wide variety of suppliers.
With support from Nisa’s Making a Difference Locally (MADL) charity, £500 was raised at the event for a local social group supporting those with memory loss, Chanctonbury Leisure Centre’s Memory Café.
The Storrington store is the first of 10 Pricewatch forecourt stores across Sussex to be rebranded as a Nisa Local, with plans to move them all over to the symbol fascia in the near future, including four by the end of this year.
“We’ve seen a tremendous uplift in both sales and footfall since the refit, with Co-op lines in particular really popular with customers and the new food to go offerings going down a storm”, said Claire.
“Feedback from customers on the new look store has been overwhelmingly positive too, with many commenting how the store looks and feels bigger and brighter and more inviting.”