Striking gold for summer
A Nisa retailer is aiming to make his latest convenience store the destination shop for locals as well as tourists with the addition of an extensive food to go offer to complement a full grocery range.
Gary Batten, who already operates two Nisa Local fascia stores in residential areas of St Austell in Cornwall, recently launched his third shop within walking distance from the beach and a string of holiday parks.
At less than 1,000 sq. ft, the shop has been completely refurbished and re-branded as a Nisa Local with a new range incorporated boasting six chillers of meal solutions such as ready meals and cook at home pizzas as well as fresh fruit and vegetables.
But the stand-out addition to his new store is an annexe to the side of the main store area where a full range of food and drinks to go is housed, offering shoppers everything from a sausage sandwich at breakfast, to pre-packed sandwiches for a light lunch, to freshly cooked pizza for take away and an ice cream counter for an all-day treat.
The full offer is now up and running in time for the May half term and the Platinum Jubilee extended bank holiday which Gary regards as the key indicator of if he’ll make or break it this season.
“I am waiting for the summer to kick off so we can test out the concept and half term with the extra bank holiday thrown in will be a tell-tale sign for us,” said Gary.
With weekly sales hitting around £16,000 in the initial weeks of trading, Gary’s research suggests the store could become up to 10 times busier at high season.
“It’s a small place but it is perfectly formed and with a few changes and tweaks along the way I think we can offer our local customers as well as the holidaymakers just what they need,” he said.