Summer sales set to soar with new range

The Co-op summer range has launched into Nisa this month with a host of tantalising new tastes to help celebrate summer whilst also offering great value.

The “Summer Feastival” collection incorporates an exciting collection of dips and side salads, picnic treats and barbecue bits, ice creams tubs and cones as well as refreshing new lines in licensed, enabling partners to offer something special for every occasion to their shoppers.

And with cost of living at the forefront of minds, the Co-op own brand gives everyday value to the shopper as well as good margins to retailers.

Supported by a full colour brochure which is now live online for Nisa partners, the range incorporates firm favourites alongside a raft of NPD lines with a guide on suggested must-stock lines to help make the most of the summer sales.

Jonny Lambert, wholesale category lead for Co-op, said: “With two-thirds of shoppers currently worried about rising costs, we’re supporting Nisa partners to help shoppers be smarter with their spending with the Co-op own-brand range."

“Summer is always a good opportunity for convenience stores when good weather makes people more spontaneous, meaning they’re more likely to buy outside of weekly shops and while on the move. With the cost of living squeezed like never before, the great value summer collection is perfect to help partners take advantage of this potential extra trade.”

The range is available for partners to order now via the Nisa order capture system.