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Supermarket sales lift following store re-lay

An independent supermarket in Scarborough is enjoying a marked increase in sales following a remerchandising project that saw a full re-lay of the 10,000 sq.ft. net store.

Overall sales have crept up by almost four per cent at the Proudfoot Newby store, a key account with Nisa Retail, following the work that saw virtually every category moved as part of a long-term plan to develop the store and create an improved shopper experience for customers.

Over the course of five days, for 12 hours every day, six members of staff and a further six Nisa merchandisers were involved in the work.

With support and insight from Nisa’s category management team, the entire range at the supermarket was analysed and products removed and added in accordingly.

Fresh produce and chilled remained in their original sites but every other category was re-located.

A new Free From and Protein bay was introduced, whereas previously products were sited within categories and spread across the store, and a £1 Zone was created with all the deals located in one, easy to find area.

Valerie Aston, managing director, said: “The planning, logistics and management of the re-merchandising was a huge operation with details plans of action for each merchandising day. It was really hard work with everybody involved, but we’ve now started to get the store looking how we want it to look and it really was worth it.”

A further review of the store’s range was later carried out with Nisa’s category management team following the introduction of the initial 800 Co-op own label lines into the business.
Nisa and Pepsico also supported Proudfoot Newby by being the first to showcase the Perfect Store Category Planograms for crisp, snacks and nuts. This involved the Pepsico category team re-planogram the fixtures of singles, sharing and multipacks to showcase the optimised range within the category to grow sales.

Valerie added: “The whole of the remerchandising has been a significant change to the store. It was designed with the customer in mind and has improved the whole shopper journey. The overhaul project has received great feedback from customers and colleagues and has increased sales across categories.”