Supporting independent retailers with insights and information

Nisa’s independent retailers are being offered a stream of useful insights and information throughout the pandemic to support them in their drive to grow sales and further cement themselves into their communities.

Since the early days of the first Covid lockdown, Nisa partners have been presented with weekly data outlining key issues to address.

From the impact of the pandemic on shopper wellbeing and how to provide support to the community to online purchasing habits and retaining consumer spend, each week has seen the sharing of helpful and in-depth information gleaned from an array of data, research and reports available to the dedicated Nisa insights team.

Nisa Insights Manager, Charlotte Westacott, said: “There is a wealth of information out there, presented in a vast number of reports and data trackers. We’re constantly distilling that detail and cutting through the noise to share the most relevant points and provide suggested actions for Nisa partners.”

The information is presented in simple and easy-to-understand infographics and shared with retailers via an array of channels.

“We’re watching out for any trends emerging and that then determines what key information we should be sharing to help partners focus on,” added Charlotte.

The insights have been shared every week for more than six months and form part of a package of Covid specific communications designed to support Nisa partners as they face the challenges of the pandemic.