Time for Ice Cream

There is a renewed focus on freezer favourites for Nisa partners this week as the 2021 ice cream brochure goes live with a host of new and exciting products as well as all-time favourites available to order.

With the peak in annual ice cream sales taking place between May and September, Nisa is encouraging its partners to ensure their range is optimised for the crucial summer trading period. 

Average basket spend at Nisa’s partner stores increases when ice cream is included, rising from £7.63 to £9.86, making the category a valuable one.

Ice cream is a huge opportunity for Nisa partners and we’re confident that the range we have available will respond to the growing demand from shoppers

The new partner brochure introduces the latest innovation from Nisa’s suppliers and delivers the latest on-trend flavours and recipes across both branded and Co-op own-brand range, allowing partners to delight and fulfil all their shoppers needs.

Wholesale category controller at Nisa, Sorren Ashmore said: “Ice cream is a demanding and ever-changing category with formats and flavours evolving every year.

“With ice cream being the largest category in frozen over the summer months and the second biggest category even in winter, it should be a destination purchase for shoppers in our partners’ stores.

“No matter what the weather, ice cream is a huge opportunity for Nisa partners and we’re confident that the range we have available will respond to the growing demand from shoppers and help ensure Nisa’s independent retailers are on trend and can offer a brilliant selection to their customers.”

The brochure, which has been made available both in print and digital editions, is split into two sections to help partners focus on both the take home and impulse sectors with the recommended ranges featured within planograms to help partners achieve an optimal range.

All products featured are available to order from the end of this week.