Tout’s teams up with Nisa Retail
The award-winning and respected retailer Tout’s has signed a deal to be supplied by Nisa from the end of the month.
The highly regarded forecourt retailer is making the move to Nisa to help improve their ability to provide their customers with a greater range in store, particularly within the fresh and chilled categories.
This is our opportunity to stand out from the crowd and build our brand authentically around being ‘passionate about food’
Zena Tout, Brand Director at Tout’s said the plan for the future of their business will see Tout’s concentrate heavily on fresh as well as local produce and joining Nisa will enable them to increase the choice of products for customers, including in areas such as the ‘food for tonight’ offer.
Zena said: “Our move to Nisa is not just about the products that we offer changing, but about us being able to discover our own brand ‘Tout’s’. This is our opportunity to stand out from the crowd and build our brand authentically around being ‘passionate about food’, through our sourcing, our offer, food art, food knowledge and customer experience.
“With the long-term vision of the business and new site developments in the pipeline, having the opportunity and support to trade under our own brand was extremely appealing and is something we have wanted to do for some time.
“We will now be actively looking for more local suppliers in every department and increasing our ongoing training with all members of our team, especially our department heads, to ensure their product knowledge is brilliant.”
Victoria Lockie, head of key accounts at Nisa, said: “We’ve been working really closely with the team at Tout’s to ensure the right product range is there for them and their shoppers and we can’t wait to get involved with the transition over to Nisa later this month.
“Tout’s is a very highly respected retailer within the sector, and we’re honoured to have the opportunity to support them in their plans to grow their business.”