Wading into Watford with a Nisa Express
An experienced and accomplished retailer has taken his first step into independent convenience with the purchase of a high street unit in Watford.
Kay Parekh, who has successfully run two Marks and Spencer Food stores in London for a number of years, has now ventured into his own business and launched a 600 sq. ft. Nisa Express.
Taking on the empty site in January this year, he joined Nisa and worked with the team to fit it out to the latest Evolution specification completing the look with the Express fascia.
“Being new to independent retail I have really valued the hands-on support I have received from the Nisa team. Nisa was recommended to me and I have been really pleased with the help I have had as well as the range I have access to,” said Kay.
With a focus on fresh and chilled, the compact store has a bank of Arneg energy efficient chillers stretching along one wall with a wide choice of chilled snacks and drinks and meal solutions along with everyday dairy products. A second run of chill is located on the opposite wall of the store for alcohol.
And a food-to-go area offers busy shoppers a good choice of snacks and drinks including Skwishee, Fwip ice cream and Tchibo coffee.
The store is providing a busy high street location with emergency provisions from 7am to 11pm, and owner Kay said his aim is to grow the business steadily by offering an excellent customer service and responding to their needs.
“The store is looking very positive and has started better than I expected and so I will look to build on that initial success over the coming months."
“We are talking to our customers and asking them what they want and what they are looking for from us and we will support them.”
And the businessman is ambitious with plans to launch further stores over the coming year. He said: “I am looking to keep improving the sales here and then I would like to expand and open and add another four or five stores with Nisa.”