Future of Food-to-go is positive

The Food-to-go market is seeing value growth versus pre-pandemic figures, in the last 12 weeks (versus 2019) we have seen value performance improve by 1.3%. Volume performance on the other hand is slightly behind, however, we are seeing positive signs of recovery each month, as more people return to old habits and market conditions improve. In the latest 4 weeks of data, circa 86 million FTG units were sold, up 3.7 million units more than the previous month.

The category’s target shopper is going to help play a part in the continued resurgence. The Food-to-go target shopper is the 18 - 24-year-old, and insight shows us that this age group are less likely to cut out Food-to-go in managing their spend during the rising cost-of-living.

Now is the perfect time for you to be assessing your Food-to-go product offering and the award-winning Co-op range (we’ve won the Convenience Retailer Award at the Sammies for 8 consecutive years) has everything you need to meet the needs of shoppers.

An all-encompassing Food-to-go offering should feature the below as a minimal credible range.

Sandwiches.

Salads.