Nisa launches fresh approach to grow partner sales
- Fresh Thinking partner proposition launched
- Marketing support to drive awareness of Co-op own brand products
- Capitalising on seasonal events
Nisa Retail Limited, the delivered wholesale and convenience retail specialist, has introduced its Partner proposition, ‘Nisa Fresh Thinking’, helping Partners create the best customer offer and grow their businesses.
Fresh Thinking will be at the centre of its business strategy and will underpin the way in which the Nisa Brand is evolved for partners and shoppers. Partners will get access to retail expertise and thought leadership to help continually improve customer experience, through instore solutions, category insights, store format innovation and expert account management teams. They’ll get the business support and tools and tailored support packages to drive their independent businesses forward. As well as access to a high quality, fresh offer and the national recognition of Co-op own brand, backed up by market-leading availability service levels.
Launched as part of its partner Nisa Live event today (Friday 26th March), alongside the commitments on price and promotions, distribution and partner support, Fresh Thinking is fundamental in helping to shape and grow its entrepreneurial partner base.
Laura Gomersal, Head of Marketing at Nisa, said: “For any brand or business to succeed, you must be clear about what your customers and partners want and what makes you different from competitors. With the support of our partners, we’ve been working the last few months to define the Nisa proposition and Fresh Thinking will help guide our decisions based on our retailers’ needs.”
We will continue to support our partners with Fresh Thinking at the heart of everything we do.
Co-op own-brand plays a pivotal role in helping Partners to develop a fresh proposition and deliver great value so Nisa has upweighted its marketing support to help retailers add value within their stores. Partners with a credible range of Co-op own brand products will get access to an enhanced multi-channel Proud to Stock support package, to help make shoppers aware that Nisa Partners stock Co-op. Nisa is offering enhanced support of new product development and has launched the Co-op core essentials range, to support partners in building their offering into a credible Co-op own brand range. By stocking the recommended core Co-op credible own-brand range, it gives customers an everyday value alternative versus the leading branded offer.
Seasonal events present a huge opportunity to drive incremental sales for Nisa Partners, with Independent and Symbols achieving strong growth. Nisa will continue to bring market leading innovation to core categories across BBQ, snacking and summer drinking occasions.
Laura adds: “UK corner shops and independent retailers have seen a surge in sales in the last year and we will continue to support our partners with Fresh Thinking at the heart of everything we do. We understand shopper needs for every category and every convenience mission and are using this data and insight to bring the best offer for our Partners.”