
The MADL Story
We’re Making A Difference Locally, a charity committed to empowering Nisa retailers to support their local communities.
Here’s how we’re making a real difference

Since 2008, we have raised over £16 million for good causes:
 • We’ve donated over £1 million to helping local communities
 • We’ve raised £25,000 for clothing banks
 • We’ve donated £35,000 to support community sports initiatives
 • We’ve helped 69 charities supporting those in crisis
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Here's how you can get involved and give back to your community

It’s really easy to take part in the MADL mission, and it all starts at your local store. Find yours here.
Donate in store You can do this by looking out for our bright pink MADL donation tins at the till. You can’t miss them!
Choose Co-op and Heritage own-brand products Many of our stores stock the Co-op own-brand range, and the Nisa Heritage range.. Every time you purchase an item included in the scheme, a proportion of the price goes straight to the store’s MADL fund.
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Here's what we've been up to lately

We’re delighted to share some success stories of the brilliant donations that retailers have made to communities like yours. From primary school kitchen upgrades, to the launch of a parent and toddler group for children with additional needs, click through the links to learn more.
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Here’s what people say about us
We’re delighted that communities have benefited from donations as we know the funding given by independent retailers can make a real difference for smaller charities and community groups.
- Andre Salvidge, Power Service Stations
We’re so thankful to MADL for giving us an invaluable support structure which allows us to donate to good causes at the heart of our communities.
- Claire Partridge, Pricewatch
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Want to learn a bit more about MADL? Get in touch with us here and we’ll be happy to answer your questions! Alternatively, head over to our Facebook, Twitter, or LinkedIn pages and say hello.
Over 2,500 independently owned stores nationwide.